Update- as of October 9th, 2014, LEGO has ended its partnership with Shell, claiming they want no involvement with Shell or Greenpeace. Read more on The Brick Fan or The LEGO Car Blog.
Though this blog has a fun, playful tone (it is about a toy and an art form, after all), today I'm using it to address a real-life (but still, of course, LEGO-related) issue.
The video above is fantastic... and it tells of a real problem.
Greenpeace is asking LEGO to sever its ties with oil company Shell, who is "polluting our kids' imaginations" through their associations with LEGO. You can click here to learn more and to sign a petition to try and help stop LEGO's partnership with Shell. This is an important issue and I'm glad to see someone addressing it in such a peaceful, useful manner.
Here's what Greenpeace said regarding this video on YouTube:
We love LEGO. You love LEGO. Everyone loves LEGO.
But when LEGO's halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something.
Children's imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Sign our petition athttp://www.legoblockshell.org/?ytv1
Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic
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