The right bait catches the right fish

What's great about this Iron Builder entry from Kosmas Santosa (facing Gilcelio Chagas) is not just the building itself, but the presentation. Kosmas went as far as to create an entire fake webpage to "sell" his builds, and the effect is quite nice. 

This round of IB has been a good one for photography and presentation, especially on Kosmas's side. Take a look at his photostream or this round's thread to see more.